Marketing Research Essay Example | Topics and Well Written Essays - 2000 words - 3

Marketing Research - Essay Example The data gathered and interpreted during marketing research significantly supports the organizations draw out future plans according to the changing trends and scenario of the market. It is considerably helpful in enhancing the organizations’ volume of production and sales. â€Å"Marketing research† Zaidi & Javed opine, â€Å"concentrates on data collection related to market product while interacting with the consumers, gathering information from them and interpreting results about various aspects of a market product.† (Zaidi and Javed, 2002:7). A marketing research is usually conducted either to prove the validity of the previous study, already conducted either by some other researcher or the same researcher in some other area or time period, or to gather latest information related to discover the various aspects of a market commodity. â€Å"All employees must practice the marketing concept in their everyday corporate behavior for a firm to be able to say that it is applying the marketing concept for consumer orientation, goal orientation, systems orientation and market exchange process.† (Dr. Langford, B. E.). The rapid transformations in business environment have made significant impacts on marketing research. Business environment is defined as the cultural and structural characteristics of an organization, an industry, a company or a market. In other words, the term refers to the managerial activities, departmental interactions, individual and group tasks, strategy formulation, implementation and analysis, and interaction between different branches and sections etc. The upper management and board of executives determine, review and regulate the cultural and strategic environment of an organization. The business culture is based on the management techniques devised for this purpose. â€Å"The business environment of an organization includes rituals and routines, control systems, organizational structure, power

Why is the Novel Called To Kill a Mockingbird? Essay -- To Kill a Mocki

Why is the Novel called To Kill a Mockingbird. In order for us to understand the reason why the novel is called "To Kill a Mockingbird", we need to take into account what the title actually means. The mockingbird is a type of finch, and it gets its name from its ability to make sounds that mimic other animals. This bird is not a predator and all it does is to make music. In the book the references made to the mockingbird are ones of great significance. The first time we come across this in the novel is when Atticus Finch says to his son Jem Finch, "Shoot all the bluejays you want, if you can hit 'em, but remember it's a sin to kill a mockingbird." The children, Jem and his sister Scout do not, at first, understand the importance of this advice. They decide to ask their neighbour, and also good friend, Miss. Maudie about it. She starts off with "Your father's right," and this is not the only time in the novel when she is in agreement with Atticus' views. She is almost a mother figure to the children along with Calpurnia, who is their cook, and she reinforces Atticus' philosophy. In this instance what she tells the children about mockingbirds, reinforces Atticus' views. She says: "Mockingbirds don't do one thing but make music for us to enjoy. They don't eat up people's gardens, don't nest in corncribs, they don't do one thing but sing their hearts out for us. That's why it's a sin to kill a mockingbird." At this point the writer is conveying to us that it is a sin to kill a mockingbird, the reason being that it does not do anything but make music. Mockingbirds are portrayed as the epitome of innocence. The killing of an innocent is always seen as a horrendous crime in any age and any time. As we re... ...ole point that the novel is trying convey is about tolerance and understanding. It is due to a lack of these things that we get prejudice and discrimination of any kind occurs, whether it is racial or because of gender. If people were tolerant of other people then these problems would not even arise. Atticus is right when he tells scout that to truly understand a person you need to walk in their shoes. By doing this you will understand the person and so will be able to tolerate the person without fearing them because they are different to yourself. Atticus is not the only person in this novel who is able to think ahead. We know that people like Miss Maudie and Heck Tate, the sheriff, are also able to think beyond racial lines. We have come a long way from then, in establishing equality, and yet we still have a long way to go in achieving the perfect world.

Cell Phone Use While Driving Essay

Cell phone use while driving has caused unnecessary injuries and deaths throughout history. Those injuries and deaths prove the ignorance of the victims and set an example for others. Many people have lost their loved ones in cell phone related accidents but with every experience comes a lesson, which in this case is that cell phone use while driving should not be allowed. The road would be a safer place to drive if the use of cell phone while driving is prohibited. The risk of accidents increases significantly when a cell phone is being used while driving. A study by the Harvard Center for Risk Analysis estimated that six percent of vehicle crashes causes about 2,600 deaths and 330,000 injuries a year, which can be linked to one or more of the drivers involved using a cell phone (â€Å"Cell Phone Use While Driving a Big Cause of Accidents†). According to this study, the use of cell phones while driving is causing many unnecessary deaths and injuries. To treat those irresponsible drivers, all the citizens of the United States pay in the form of taxes. The forbiddance of cell phone use while driving will not only make the United States to be a safer nation, but it will also make it a happier nation. Many people are unaware of the dangers and effects of cell phone use while driving. To most people, drunk driving is a very serious crime, but using a cell phone while driving is a trivial matter. However, a research by the University of Utah proves that drivers drunk at the .08 percent blood-alcohol level drive slower than drivers using a cell phone. Driving with a cell phone is more distracting because drivers tend to concentrate less on the road, and more on the conversation, which leads to many accidents. If one is caught driving drunk in Michigan, his or her license is suspended for several months and an additional fine ranging from $250-$10,000 has to be paid. If the crime of drunk driving has such punishments, then the use of cell phone while driving should also have severe punishments. To many people, it may seem that cell phone use while driving should not be outlawed because emergency calls need to be attended or made any time. However, people can pull over to the side and make or receive emergency calls. According to the Human Factors and Ergonomics society, cell phone distraction puts the driver at a four time great risk of a crash. It may take more effort to pull over, stop, and call, but doing so would decrease the number of accidents by a massive number. . Even using cell phones during school times can be a big problem. It can  distract a students studies, since he/she will be too busy texting and calling people; he/she wont be able to concentrate and will keep thinking about those text messages. If there is something bad then they will be depressed all day long. If parents need to talk to their children urgently they will be able to talk to them during school. Some students during classes are always tense because of someone/something so by calling or texting they can clear their tension and focus on studies. Cell phones will help them solve the problems outside the school so they can peacefully study. Schools should understand how important it is for students to study and this is only possible if they are not thinking about anything else. The rate of accidents for drivers using cell phones has increased alarmingly. The convenience that cell phones offer must be judged against the hazards that they pose. Therefore, the government should ban the use of cell phones while driving, which would not only decrease the number of traffic injuries and deaths, but will also make the road a safer place to drive. The use of cell phone while driving is a crime that should be outlawed and punished for severely. There are two dangers linked with driving and cell phone use, including text messaging. First, drivers should not take their eyes off the road while dialing. Secondly if the drivers start talking on the phone then they get so lost in others conversations that they have no clue what is going on in front of them which causes them to get in an accident. That is one reason why so many states and countries banned the use of cell phones while driving and even in schools so young teenage people know when they have to use the phone and when not to.

Michelangelo And The Italian Renaissance - 1012 Words

The Renaissance (1400-1600) is known for its cultural rebirth of Greek and Roman ideas, culture and art. It focuses on mostly religious art work depicting biblical scenes and icons from catholic and protestant point of views. The church during this time was an important patron of the arts. Michelangelo di Lodovico Buonarroti Simoni is known for being a famous painter, sculptor, architect and poet. He is to be considered one of the most famous artists of the Italian Renaissance. His most famous works include the â€Å"David† the â€Å"Pita† and he is also famous for his biblical paintings in the Sistien Chapel the â€Å"Last Judgment† and the â€Å"Creation of Adam†. Both beautiful and intricate works involved lots of meticulous skill and patience. Both being†¦show more content†¦The angels are bigger and more detailed the further up they are supposed to be, and the angels that are father away are less detailed and covered by the ones who are in fr ont of them. The ceiling is covered in Michelangelo’s specialty which is detailed figure studies. The second paining he did in the Sistine Chapel is titled the â€Å"Last Judgment†. Panted in 1534-41, taking about seven years to complete. He began his second fresco more than twenty years after he finished his first. This one located on the wall behind the alter depicting the second coming of Christ and the final judgment of all humanity by God. This work also depicts his muscular three dimensional dynamic figures which highlighted Michelangelo’s love of sculpting the male nude body. During the time of creating this piece he wished that he was sculpting instead of painting, he also received criticism about painting nude figures inside of a church. This led him to paint a mask on St. Bartholomew’s peeled of skin, one of the focal points in his piece. The mask is supposed to represent a self-portrait of the tortured artist at the time of creation. Unlike other works, Michelangelo’s Last Judgment is to be considered one of the more darker and chaotic out o f all the other depictions of this biblical scene. He uses light and color to provide focal points, the brightest point of the picture is a light surrounding the figure of God who is the largest figure in the piece in the middle. He also uses the color blue inShow MoreRelatedMichelangelo s Work Of The Italian Renaissance1761 Words   |  8 PagesMichelangelo Buonarotti Simone Michelangelo was born in Caprese, region of Florence – Italy on March 6, 1475, was born to a family that had for several generations belonged to minor nobility in Florence but had, by the time the artist was born, lost its patrimony and status. His father was an official with a well-off position in the city and his mother died when he was 6 years old. Son of the Florentine arts, this magnificent sculptor, painter and architect, of the Italian Renaissance manifestedRead MoreMichelangelo, The Best Artist And Sculptors Of The Italian Renaissance Period1758 Words   |  8 PagesMichelangelo was a great artist who contributed many famous works of art to the world, even while faced with obstacles and discouragements. He has created a great amount of famous sculptures and paintings. Back then, there wasn’t as much materials to work with as there is now. Not only did less resources make creating something more difficult, but it also made it more time consuming. Also, Michelangelo worked by himself, which meant his works took even more time. Even with all these difficultiesRead MoreDefining The Terms Renaissance And Humanism854 Words   |  4 Pages1. Define the terms Renaissance and humanism. 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This was later described as the Renaissance, the cultural achievements through sixteenth centuries; those achievements rest on the economic and political developments of earlier centuries. (Western Society, 413) This wasRead MoreRenaissance Italian Art : Art And Art Of The Renaissance1572 Words   |  7 PagesRenaissance Italian Artists The Renaissance occurred in Europe between 1400 and 1600. This event began in Italy during the Medieval period and then expanded to the rest of Europe, marking the start of the Modern age. The Renaissance began in Florence Italy in the 14th century. It was a cultural movement that had an enormous impact in Europe during the early modern period. The Renaissance’s influenced politics, science, literature, art, philosophy, religion, music, and other aspects. AroundRead MoreThe Renaissance Essay924 Words   |  4 PagesThe Renaissance Would it not be nice if we could go back in time to experience the Renaissance for ourselves? Being able to walk down the streets of Florence, Italy and experience this time period that not only gave rebirth to old values and artistic ways of statement, but also were a period of great individualism. (make this into a sentence#8230;add a subject and a verb to make it flow). Indeed, Renaissance was a period of great individualism based on oldRead MoreThe Italian Renaissance Essay772 Words   |  4 PagesThe Italian Renaissance Throughout history many art movements have emerged that artists and styles are classified under. One large contributing movement over the time period from about 1450 to about 1600 was known as the Italian Renaissance. However, what a large portion of people do not realize is that the Italian Renaissance was actually two main movements during that period of time. Each movement had key artists and a variation in style from the other movements. These two movementsRead MoreMichelangelo Pieta Essay1407 Words   |  6 PagesMichelangelo’s Pieta Michelangelo once said, â€Å"The true work of art is but a shadow of the divine perfection.† These words have uttered in my mind over and over again, as I read them; a man with such talent and grace in his work giving glory to a higher being, whose work is more divine than we can ever imagine. A work of perfection is hard to come by in the lives of mere men, but Michelangelo’s Pieta was so close to perfection that the images in which the sculpture portrays almost comes to life.Read MoreRenaissance Influence On Art772 Words   |  4 PagesThe Renaissance, a time defined as the rebirth, occurred in Italy between 1350 and 1600. Spreading quickly throughout Europe, with the innovation of the printing press, it caused rippling effects. The Renaissance ultimately altered the aged education of the Dark Ages and renewed it with studies of the more classic works instead of theology. Classic art and literature grew extremely popular, contrasting the lack of interest in them be fore. Many artists became prominent advocates for the revival ofRead MoreArt Of The Renaissance : Questions And Vocabulary1283 Words   |  6 PagesAssignment 12.5 (Art in the Renaissance) Assignment- Questions and Vocabulary Terms: Giotto, Masaccio, Botticelli, Perspective, Guild, Artisan, Apprentice, Patron, High Renaissance, Pope Julius II, Michelangelo, Northern Renaissance, madrigal. 1) Giotti di Bondone (1266-1337) was an Italian artist and architect from Florence in the very late Middle Ages. He is considered to be one of the most important artists in Italy because he contributed greatly to the Renaissance style of painting and art in